We live in a time when marketing technology moves fast and consumer interests and behaviors are hard to predict. Marketers can no longer stick their heads in the sand and hope that educated guesses and the same old methods will work forever.
What NEXT???
“Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is threatened.”
Unorthodox marketing trends will be adopted by Industry to generate predictable traffic, leads, and clients.
1) Artificial Intelligence
If you haven’t already realized it, 2020 may be the year that a lot of people wake up to the dominance of artificial intelligence (AI). It’s sure to be at the heart of global business and industry in the future – and it’s already taking over many simple jobs.
According to Techgrabyt -
“Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030,” which means that “AI latecomers will find themselves at a serious competitive disadvantage within the next several years.”
Top reason why organizations are adopting AI in their business ?
AI can analyze consumer behavior and search patterns, and use data from social media platforms and blog posts to help businesses understand how customers find their products and services.
Artificial intelligence will soon be the driving force behind many services and, currently, we already see it implemented in such areas as:
Basic communication
Product recommendations
Content creation
Email personalization
E-commerce transactions
So Businesses adopting AI in 2020 will be able to cut staffing costs and accelerate growth, getting an edge over their competitors.
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