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Professional Summary

I like to solve the problems. Throughout my career, I have been driven by

my intellectual curiosity to find answers of the most pressing questions. Whether it’s finding a perfect marketing strategy for the brand, I have been able to quickly uncover a customer’s requirement and identify a strategic solution.
With my refined skill set, I bring customer-centric mindfulness that enables brands to innovate and thrive. My intellectual curiosity also drives me to be a lifelong learner. 
 

My Specialties – 

•    Event Conceptualizations
•    Event Management Planning & Strategy 
•    Customer, Partner and Client Relations
•    Marketing & Brand Strategy 
•    Event Productions 

SKILLS & TRAITS

Professional:

  • Excellent Team Player

  • Strong Creative urges.

  • Excellent Planning, Leading, and Execution skills for any event & promotional activity.

  • Reasonable information on voice and accent training.

  • Team Handling & Management.

 

Personal:

  • Craving for new knowledge and learning.

  • Always open for improvement and ready for change.

  • Excellent interpersonal, communication and organizational skills.

WORK EXPERIENCE

  • A result oriented professional with over 13+ years of comprehensive experience in Creative Concepts, Market Study, Productions, Client Servicing, Exhibitions, & Promotions in Event Management.

  • Deft in handling overall functioning of processes & implementing processes in line with the guidelines.

  • A thorough professional with a proactive attitude, capable of thinking in and out of the box, generating new design solutions and ideas.

  • Possess excellent interpersonal, communication & organizational skills.

Co-Founder (Marketing & Branding Team): ABNOQ Services Pvt Ltd (Feb 2021 –Till Now)

Key Roles & Responsibilities:

  • Researching and analyzing market trends and competitors.

  • Overseeing marketing campaigns.

  • Tracking effectiveness of marketing campaigns and reporting findings to the executive team.

  • Looking after the budget of the marketing department and making sure the budget spend is delivering a return on investment.

  • Managing the design and production of promotional materials, such as websites and brochures.

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

  • Design, build and maintain our social media presence

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Assistant Marketing Manager: Superhouse Education Foundation (Aug 2020 –Feb 2021)

Key Roles & Responsibilities:

  • Working with the executive team, such as the Marketing Director & Chief Managing Director, to set the marketing strategy for the business.

  • Hiring and managing the performance of a more junior marketing team that can also include PR and creative staff.

  • Researching and analyzing market trends and competitors.

  • Overseeing marketing campaigns.

  • Tracking effectiveness of marketing campaigns and reporting findings to the executive team.

  • Negotiating and liaising with third-party marketing agencies.

  • Looking after the budget of the marketing department and making sure the budget spend is delivering a return on investment.

  • Managing the design and production of promotional materials, such as websites and brochures.

  • Overseeing the company’s attendance at events, such as trade shows, conferences, and festivals.

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

  • Design, build and maintain our social media presence

  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

  • Identify trends and insights, and optimize spend and performance based on the insights

  • Brainstorm new and creative growth strategies

  • Plan, execute, and measure experiments and conversion tests

  • Collaborate with internal teams to create landing pages and optimize user experience

  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

  • Instrument conversion points and optimize user funnel.

  • Collaborate with agencies and other vendor partners

  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

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Entrepreneurial Project:

Show Prevue Events (Nov 2011 – 2020)

About the Project: 

SHOW PREVUE is one of the leading multifaceted event conglomerates in U.P. & is engaged in wide range of event activities that touch the most basic & far advanced aspects of marketing through event management. This gives vent to my entrepreneurial and creative urge. The main focus of Show Prevue Events is to plan, coordinate, and execute events. It also provides wide range of Brand Building activities & Conceptualizations. 

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Challenges Undertaken

  • Generation of client database.

  • Planning, coordination, and execution of events, including events of brand promotions for clients.

  • Understand the Brand Value and provide the best event management solutions.

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Organization  :  Trustfort Events & Promos Pvt. Ltd.

Designation    :  Manager – Marketing & Operations

Period             :  Nov 2010 – Sep 2011

Location          :  Kanpur, Pune & Ranchi 

 

Project:

  • 34th National Games Opening & Closing Ceremony in Ranchi

  • B-Connect Program for CLAT Preparations

 

Job Description

  • Business Development

  • Client Servicing & PR Management

  • Database Management

  • Convention, Seminars & Events Management

 

Organization  : Rapsody Inc. 

Designation    : Asst. Manager Operations

Period             : July 2009 – Aug 2010

Location          : Bangalore

 

Job Description

  • Organize “Boutiques of India” wedding & lifestyle exhibition all over India.

  • Exhibitors Tie-ups, Sponsorship & Media Tie-ups

  • Venue Selection, Site recce, Vendor Selection & Event Execution

  • Final Report Submission 

 

Organization  :  Good Show Events & Promotions

Designation    :  Astt. Manager - Events & Business Development

Period              :  Nov 2008- Jun 2009

Location          :  Kanpur

 

Job Description

  • Brand positioning, and promotion.

  • Planning, production and execution of events for clients.

  • Business development.

  • Market analysis and Revenue generation.

 

Organization  :  SHCIL Projects Ltd.

Designation    :  Project Associate

Period              :  Sep 2008 - Nov 2008

Location          :  Kanpur

 

Job Description

 Project Arrow – India Post

  • Digitization of India Post & Banking Services

  • Scanning of Documents & Uploading to the portal

 

Organization  :  Caretel Infotech Pvt Ltd

Designation    :  Call Center Executive & IT Asst.

Period              :  Apr 2007 - Aug 2008

Location          :  Kanpur

 

Job Description

  • Handling the Inbound & Outbound Process

  • Networking & IVR Process Management

ACADEMIC PURSUITS

2012 - 2014

PGDM – Marketing & HR from SSA Institute of Management,

 

2006-2009

Graduation – Bsc (Physics & Maths) from C.S.J.M. University

 

2006

Intermediate from B.N.S.D. Shiksha Niketan Inter College (U.P.Board)

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2004

High School from B.N.S.D. Shiksha Niketan Inter College (U.P.Board)

PROFESSIONAL TRAINING/CERTIFICATIONS

  • Career Edge – Knockdown the Lockdown online course offered by TCS iON.

  • Massive Open Online Course(MOOC) on GST in 90 Mins an awareness course Goods & Service Tax offered by Skycampus, Digital Learning Initiative of ICT Academy 

  • ICTRD certified Digital Marketing Expert Certification by Indian Council of technical research and Development 

  • The Fundamentals of Digital Marketing – Certification by Google Digital Unlocked on 24/5/2020.

  • MDP – Export Marketing Management certification by MSME-DI, Kanpur (12/12/2019 – 16/12/2019)  

  • MDP – Marketing Management & International Business Certification by MSME-DI, Kanpur (12/3/2019 – 16/3/2019)

  • Entrepreneurship Development Programme (EDP) by Dept. of science & technology Govt of India and STEP – HBTI, Kanpur in 2013.

  • Course on Computer Concepts (CCC) by NIELIT in 2013.  

Conceptualization & Market Study

  • Concept development as per client requirement & Creative Idea Generation.

  • Specialized in Market Study.

  • Making power point presentations for Concept Presentation & Market Study Representation.

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Production

  • Cost Analysis of the requirements of the project.

  • Coordinating with vendors and finalising the best quote for the required project and executing the same.

  • Creating & coordinating with promotion team for promotions and exhibitions.

  • Execution of the project which included coordinating with all levels of organization as well as with the client for meeting exact requirements of the project.

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Show Running

  • Specialized in Show Running.

  • Successfully done more than 100 shows.

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Client Servicing

  • Interacting with the existing clients and building rapport for future business.

  • Providing new promotional ideas for their projects which are within their allotted budgets.

  • Coordinating with production team and the client during the execution of project and act as a point of contact.

  • Periodic Reporting to the clients and superiors on the progress of the event.

CORE COMPETENCIES

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